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Designing Brand Value

We've all seen how the right visual design can make a brand unforgettable. Whether it's the logo on a coffee cup or the packaging of your favourite snack, the visual elements of a brand have a powerful impact on consumer perceptions. But what's behind the power? How do well-crafted visuals elevate a brand and connect it with customers on a deeper level? In this article, we'll be exploring how strategic visual design can be a gamechanger for brand communication. From logos and packaging to websites and advertisements, we'll examine how design influences the way we view a brand and how it can

Energy: Tinubu’s Path To True Heroism

By Wole Olaoye At this stage of Nigeria’s development, and considering the financial stress Nigerians are currently undergoing, perhaps the government may want to consider radical suggestions on how to make the burden lighter for the people. It is wrong, in my view, to routinely compare Nigeria with other countries, as politicians often do. When you complain that workers are now spending 50 per cent of their wages on transportation alone, they are quick to tell you that transportation is more expensive in London, as if they were paying London wages or providing the same facilities as the UK. They argue that

Keep Moving Forward

“Brethren, I count not myself to have apprehended… but this one thing I do, forgetting those things which are behind, and reaching forth unto those things which are before.” — Philippians 3:13–14 In a city like Lagos, there is a quiet but constant pressure to move ahead. It may not always be spoken, but it is felt—in conversations, in comparisons, in the silent expectations we place on ourselves. You look around and it seems as though everyone is progressing, everyone is achieving, everyone is advancing. And if you are not careful, you begin to measure your life by the speed of

The New African Publishers: Towards the Promised Land

By Olatoun Gabi-Williams This article explores the difficult, entangled, high risk and yet, hopeful journey of publishing on the continent, a journey exemplified by Somali scholar, Jama Musse Jama’s vision of literature and the arts as a site of reconstruction and liberation. Dr. Jama Musse Jama – An Ethno-Mathematical Blueprint Author and ethno-mathematician, Jama Musse Jama is also a renowned cultural activist and a “New African Publisher” at Ponte Invisibile, Hargeysa, Somaliland. In our 2021 interview, he asserts the multiple “social tsunamis” Africa has experienced as the single most revealing context for understanding Africa’s development and her struggles – including the struggles around

The role 21st century booksellers play in realising SDG 4—quality, inclusive and equitable education

By Oreoluwa Lesi SDG4 focuses on education and aims to “ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.” It includes seven targets, which cover eliminating disparities in accessing education at the early childhood and primary levels based on gender, ability, and other socio-economic factors and, as much as possible, encouraging all women and men to stay through to the tertiary level; ensuring that all youth and a large proportion of adults are literate and numerate; and ensuring that all learners can get the knowledge and skills needed to gain employment and contribute to sustainable development. When we

The Role of Worldreader in achieving SDG 4 – Inclusive, Equitable and Quality Education: The East African Perspective

By Joan Mwachi-Amolo (Kenya) Sustainable Development Goal 4 (SDG 4) aims to “ensure inclusive, equitable and quality education and promote lifelong learning opportunities for all.” Among its several core targets are universal youth literacy, early childhood development, universal pre-primary, primary and secondary education, and education for sustainable development and global citizenship. To reach SDG 4, unequal access to and quality of education must be fixed, and effective and inclusive learning environments must be created. It also requires supporting teachers, educators, and families as they facilitate learning. Tackling the Global Learning Crisis: The Transformational Power of Reading Reading is the foundation of all learning.