By Joy Essien Lagos is one of Africa’s most energetic commercial centres, and increasingly, its marketplace fits into the palm of the hand. From Instagram shops and WhatsApp catalogues to fully integrated online stores, small and medium-sized enterprises are discovering that selling online is no longer simply an option—it is an important part of staying Read More…
By Joy Essien In Lagos, being good at what you do is no longer enough. Your business may have the right products, excellent service and satisfied customers, but if people cannot find you when they search online, you could be losing business to a competitor just a few streets away. For today’s Lagos SME, visibility Read More…
So you’re about to start a business, probably having perfected a skill and are ready to start from where you are. It’s a business you’re starting from scratch with probably very little capital, so getting an office or shop space at the moment may not be ideal. Many started in their garage or a room Read More…
Digital marketing expert, Celestine Mmaduabuchi Mmadueke has called on young business owners and students affected by the ASUU strike to maximise the many chances that the digital space offers to build a desirable future for themselves. He said that with the right digital marketing skills, young people can benefit enormously from the abundant opportunities that Read More…
