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Advertising Business

Nigeria loses N120 billion per year to overseas advertising production

The production of advertising, promotional, and marketing communication materials outside of the country costs the Nigerian advertising business approximately N120 billion yearly, according to the Advertising Regulatory Council of Nigeria (ARCON). This was said in a statement made available to newsmen on Monday in Abuja by Dr. Olalekan Fadolapo, Director-General of ARCON. He claimed that Read More…