The Advertising Regulatory Council of Nigeria (ARCON) welcomed Dr. Olalekan Fadolapo, the Director-General, and 37 other accomplished individuals into its esteemed Fellowship during a ceremony held in Lagos. This elite group comprises eminent figures from the advertising and marketing communication industry, recognised for their unwavering commitment and dedication in advancing the realms of advertising and Read More…
Advertising
Nigeria loses N120 billion per year to overseas advertising production
The production of advertising, promotional, and marketing communication materials outside of the country costs the Nigerian advertising business approximately N120 billion yearly, according to the Advertising Regulatory Council of Nigeria (ARCON). This was said in a statement made available to newsmen on Monday in Abuja by Dr. Olalekan Fadolapo, Director-General of ARCON. He claimed that Read More…
ARCON bans foreign models, voice-over artists for adverts
The Advertising Regulatory Council of Nigeria (ARCON), has banned the use of foreign models and Voice-Over Artists (VOA) in Nigerian advertising media. In a statement signed by Dr Olalekan Fadolapo, the Director-General ARCON, the ban was in line with the Federal Government’s policy of developing local content, inclusive economic growth and the need to take Read More…