The inaugural Lagos Creates 2024 content creation training programme concluded on November 26, 2024, to widespread acclaim. Held at the Federal Palace Hotel in Victoria Island, Lagos, the three-day event brought together hundreds of creatives, innovators, and thought leaders for networking, inspiration, and celebration.
Governor Babajide Sanwo-Olu, represented by Mrs. Oloruntoyin Atekoja, Permanent Secretary of the Ministry of Tourism, Arts, and Culture, highlighted the importance of empowering young creatives in Lagos. “Lagos Creates was born out of a vision to empower young creatives in our vibrant city, providing them with the skills and resources they need to thrive in the digital economy,” she said. “The programme has been a fantastic platform for learning, collaboration, and growth, and it has truly transformed lives.”
Lagos Creates 2024 was designed to address the growing need for structured support and training in the creative industries. The program featured keynote addresses from prominent figures, including Governor Sanwo-Olu, and panel sessions led by industry experts such as Olufunke Phillips, Serah Donald, A.A. Presley, Elozanam, and Martha Ehinome. These sessions delved into the intricacies of the creative industry and the diverse opportunities available in Lagos.
Participants praised the organisers for creating insightful content and fostering a sense of community. “Lagos Creates Live Event was a game-changer for me,” said a doctor-turned-content creator couple. “This is our first chance to learn the nitty-gritty of content monetisation and connect to a vibrant community of creatives.”
Gbenga Omotoso, Lagos State Commissioner for Information and Strategy, emphasised the state’s commitment to supporting the creative industries as key drivers of economic growth and cultural promotion. “The creative sector is a vital part of our economy, and initiatives like Lagos Creates are essential for nurturing talent and fostering innovation,” he stated.
Serah Donald, co-founder of Lagos Creates, expressed her excitement about the program’s success. “We’re thrilled with the turnout and feedback. This is only the beginning. Our goal was to create a platform that celebrates creativity and empowers people to live their best lives in Lagos, Nigeria, and we’re proud to have achieved that.”
