The Nigeria Solidarity Support Fund (NSSF), led by GM/CEO Dr. Fejiro Chinye-Nwoko, organised a virtual media briefing to introduce its 3rd WeNaija campaign, aimed at equipping and empowering Nigerian youths to drive community engagement.
Journalists and news editors from across Nigeria participated in the briefing, gaining deeper insights into the Fund’s strategic initiatives, including the WeNaija campaign, a program that offers an innovative platform for youth involvement in advocating for a more robust healthcare system in Nigeria.
The NSSF, with support from Global Citizen, is launching the ‘WeNaija Awareness to Action Campaign.’
Dr. Chinye-Nwoko explained that “the campaign is focused on mobilising, inspiring, empowering, and upskilling Nigeria’s dynamic, creative, and tech-savvy youth population.” It provides an opportunity for young people to be part of an inspiring initiative with far-reaching impact.
The CEO pointed out that NSSF recognised the substantial youth demographic in Nigeria, with an estimated 74.9 million individuals aged between 18 and 35, as reported by the 2023 Population Pyramid. She emphasised that the “WeNaija” campaign is an innovative approach to engaging more young people aged 18–35 in asking critical questions, driving positive change in their communities, and holding leaders accountable.
The campaign’s primary goal is to strengthen leadership and governance within the healthcare sector by supporting young people in advocating for essential health issues affecting them and their communities, such as HPV infection and vaccine accessibility.
Dr. Chinye-Nwoko stated, “We aim to raise awareness about the HPV vaccine and its critical role in preventing cervical cancer. The 2023 WeNaija campaign will encourage youth to create video content that promotes awareness and uptake of the HPV vaccine.”
She emphasised that the WeNaija campaign recognises the significance of social media as not only a tool for raising awareness but also a platform for civic engagement and creative expression. Through active participation, sharing thoughts, and content creation, young people become integral stakeholders in discussions concerning healthcare and immunisation.
The campaign’s broader objectives include increasing public understanding of vaccination benefits and motivating parents to ensure their daughters, aged 9–14, receive the HPV vaccine when the national campaign commences. The NSSF also aims to build a vibrant community of healthcare advocates through active participation and social media conversations.
To become part of the WeNaija campaign, interested individuals can visit the NSSF website at www.nssf.ng/hpvvcontest for further information.
This initiative aims to contribute to a healthier, more informed Nigeria.
